popt2t, понял свою ошибку. надо было сразу весь файл ответов выложить. в общем у меня так же все кроме <ProductKey>. Как пропустить активацию не указывая ключ?
на всякий случай мой файл ответов:
Код:

<?xml version="1.0" encoding="utf-8"?>
<unattend xmlns="urn:schemas-microsoft-com:unattend">
<settings pass="oobeSystem">
<component name="Microsoft-Windows-Shell-Setup" processorArchitecture="amd64" publicKeyToken="31bf3856ad364e35" language="neutral" versionScope="nonSxS" xmlns:wcm="http://schemas.microsoft.com/WMIConfig/2002/State" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<UserAccounts>
<LocalAccounts>
<LocalAccount wcm:action="add">
<Name>user</Name>
<Group>Administrators; Users</Group>
</LocalAccount>
</LocalAccounts>
</UserAccounts>
<AutoLogon>
<LogonCount>2</LogonCount>
<Username>user</Username>
<Enabled>true</Enabled>
</AutoLogon>
<OOBE>
<ProtectYourPC>3</ProtectYourPC>
<NetworkLocation>Work</NetworkLocation>
<HideEULAPage>true</HideEULAPage>
</OOBE>
<TimeZone>SE Asia Standard Time</TimeZone>
</component>
<component name="Microsoft-Windows-Shell-Setup" processorArchitecture="x86" publicKeyToken="31bf3856ad364e35" language="neutral" versionScope="nonSxS" xmlns:wcm="http://schemas.microsoft.com/WMIConfig/2002/State" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<AutoLogon>
<Enabled>true</Enabled>
<LogonCount>2</LogonCount>
<Username>user</Username>
</AutoLogon>
<OOBE>
<NetworkLocation>Work</NetworkLocation>
<ProtectYourPC>3</ProtectYourPC>
<HideEULAPage>true</HideEULAPage>
</OOBE>
<UserAccounts>
<LocalAccounts>
<LocalAccount wcm:action="add">
<Group>Administrators; Users</Group>
<Name>user</Name>
</LocalAccount>
</LocalAccounts>
</UserAccounts>
<TimeZone>SE Asia Standard Time</TimeZone>
</component>
</settings>
<settings pass="specialize">
<component name="Microsoft-Windows-Shell-Setup" processorArchitecture="amd64" publicKeyToken="31bf3856ad364e35" language="neutral" versionScope="nonSxS" xmlns:wcm="http://schemas.microsoft.com/WMIConfig/2002/State" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<CopyProfile>true</CopyProfile>
<ComputerName>pc</ComputerName>
</component>
<component name="Microsoft-Windows-Shell-Setup" processorArchitecture="x86" publicKeyToken="31bf3856ad364e35" language="neutral" versionScope="nonSxS" xmlns:wcm="http://schemas.microsoft.com/WMIConfig/2002/State" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<CopyProfile>true</CopyProfile>
<ComputerName>pc</ComputerName>
</component>
<component name="Microsoft-Windows-Security-Licensing-SLC-UX" processorArchitecture="amd64" publicKeyToken="31bf3856ad364e35" language="neutral" versionScope="nonSxS" xmlns:wcm="http://schemas.microsoft.com/WMIConfig/2002/State" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<SkipAutoActivation>true</SkipAutoActivation>
</component>
<component name="Microsoft-Windows-Security-Licensing-SLC-UX" processorArchitecture="x86" publicKeyToken="31bf3856ad364e35" language="neutral" versionScope="nonSxS" xmlns:wcm="http://schemas.microsoft.com/WMIConfig/2002/State" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<SkipAutoActivation>true</SkipAutoActivation>
</component>
</settings>
<settings pass="windowsPE">
<component name="Microsoft-Windows-International-Core-WinPE" processorArchitecture="amd64" publicKeyToken="31bf3856ad364e35" language="neutral" versionScope="nonSxS" xmlns:wcm="http://schemas.microsoft.com/WMIConfig/2002/State" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<SetupUILanguage>
<UILanguage>ru-RU</UILanguage>
</SetupUILanguage>
<InputLocale>en-US; ru-RU</InputLocale>
<SystemLocale>ru-RU</SystemLocale>
<UILanguage>ru-RU</UILanguage>
<UserLocale>ru-RU</UserLocale>
</component>
<component name="Microsoft-Windows-Setup" processorArchitecture="amd64" publicKeyToken="31bf3856ad364e35" language="neutral" versionScope="nonSxS" xmlns:wcm="http://schemas.microsoft.com/WMIConfig/2002/State" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<UserData>
<FullName></FullName>
<Organization></Organization>
<AcceptEula>true</AcceptEula>
</UserData>
</component>
<component name="Microsoft-Windows-International-Core-WinPE" processorArchitecture="x86" publicKeyToken="31bf3856ad364e35" language="neutral" versionScope="nonSxS" xmlns:wcm="http://schemas.microsoft.com/WMIConfig/2002/State" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<SetupUILanguage>
<UILanguage>ru-RU</UILanguage>
</SetupUILanguage>
<InputLocale>en-US; ru-RU</InputLocale>
<SystemLocale>ru-RU</SystemLocale>
<UILanguage>ru-RU</UILanguage>
<UserLocale>ru-RU</UserLocale>
</component>
<component name="Microsoft-Windows-Setup" processorArchitecture="x86" publicKeyToken="31bf3856ad364e35" language="neutral" versionScope="nonSxS" xmlns:wcm="http://schemas.microsoft.com/WMIConfig/2002/State" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<UserData>
<AcceptEula>true</AcceptEula>
</UserData>
</component>
</settings>
<cpi:offlineImage cpi:source="wim:d:/%D1%81%D0%B1%D0%BE%D1%80%D0%BA%D0%B0%20windows/windows%207%20sp1%20x64/install.wim#Windows 7 SP1 Pro" xmlns:cpi="urn:schemas-microsoft-com:cpi" />
</unattend>